2017 Color of the Year

This year, the Pantone color of the year for 2017 will be... 15-0343 Greenery! 

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. This sounds like a great Lee_Eisemann Pantone Color of the Year 2017 GREENERYcolor to start off any year right!

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
Here at Gorilla Marketing, we are a fan of green, hence our fabulous new green logo. Who knew we were so on trend for 2017 with our green gorilla. Clearly trendsetters! Keep your eyes peeled for one of our delivery vans with the giant gorilla on the sides.


Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. These palettes easily cross over fashion, beauty, product and graphic design applications. With "greenery" as the chosen color of the year, brands will also want to get in on the trend with their packaging and products as well. It happened when Pantone declared Tangerine Tango its 2012 color of the year. "People said it would never work but we were dead on," she said, "Tangerine is now a mainstream color." So let the team at Gorilla Marketing help you incorporate the 2017 color of the year Greenery into your branding needs!