The Perks of a Promo
Whether you are a new business or have been around for awhile, never under-estimate the power of a promotional item. The perks of promotional products are ever-present, which is why they have been around for years. Sometimes companies are blinded by the cost of a product or assume a small giveaway would not have a significant impact on their business. Read the five facts below to find the truth behind the perks of a promotional product.
Fast Fact #1: 84% of recipients of promotional items can identify the advertiser. Studies show that when we get a giveaway product, even without the actual company name boldly stamped on it, 8/10 times we can identify the gift giver. Talk about impressive recognition-ability. We often can't remember the names or faces of people we meet, but 84% of the time, your customer will remember you when given a promotional item. That fact by itself should sell you on the importance of promotional products...but wait, there's more!
Fast Fact #2: 42% of recipients of promotional items have a more favorable impression of the advertiser. Whether we admit it or not, when someone comes to visit you and brings you a simple gift, you will have a more favorable impression of them. The same goes in the marketing business. Generally speaking, getting a promotional product from a company can put them in a favorable light. However, it's up to you to keep their impression of you positive. Distributing a great promo item and then messing up an order or overcharging for services, can diminish a favorable impression quickly.
Fast Fact #3: 62% of recipients of promotional items did business with the advertiser after receiving an item. This fact is a direct result of Fact #1 and #2. Remembering the advertiser of the promo product is crucial to ensure you can contact them for an order. Additionally, you will be more likely to do business with a company if you received a product and have a favorable impression of them. The ultimate objective of a giveaway or promotional item is to keep the advertiser prevalent in the minds' of your customers. Being easily identifiable and well-liked can sure help drum up more business.
Fast Fact #4: The average promotional item is kept for 7 months. Don't let this fact cause you to relax your marketing approach. Seven months is certainly a long time and this does mean that there is a higher likelihood your customer will reach out to you if they are holding onto the promo item you gave them. But remember, this is only an average time frame. There are certainly customers that will discard or giveaway the product way before seven months. This means that you need to keep your promotional marketing approach fresh and current. Aim to give out something more often than every seven months or consider a promo item that requires restocking or refreshing.
Fast Fact #5: The average cost per impression (the number of times that a prospect will view your ad) is just $0.004 for promotional items. This easily demonstrates that a promotional product is truly a cost-effective investment. Compare this amount to a magazine ($0.033) or syndicated TV ad ($0.006) and the promotional product reigns supreme. Whether you are new in business or considered an expert in your industry, we're sure you're looking for the most 'bang for your buck'. A promotional product has several perks to making your business succeed, keeping your brand and logo prevalent and the orders coming in. This is why we are in the business we are in; we know the importance of promotional products!