Sticker Printing 101: Die Cut, Kiss Cut, and More Explained

by Nina Vultaggio

Stickers are one of the most versatile tools in branding and promotions, but the terminology can get confusing fast. Ever wondered what the difference is between die cut and kiss cut? Or why some stickers have a white outline while others print edge-to-edge? Here’s your ultimate guide to the most common sticker terms you’ll hear in the print and promo world.

Die Cut Stickers

What it means: Stickers cut to the exact shape of your design (not just a square or circle).
Example: If your logo is shaped like a bear, the sticker will be cut around the bear outline.
Why it’s popular: Premium and eye-catching—perfect when you want your artwork to stand out.

Kiss Cut Stickers

What it means: Only the top vinyl layer is cut, not the backing paper. The backing usually stays square or rectangular.
Example: A heart-shaped sticker that still sits on a square sheet.
Why it’s popular: Great for detailed designs or when you want multiple stickers on one sheet.

Sheet Stickers

What it means: Multiple stickers (often kiss cut) printed on one sheet of backing paper.
Example: A sheet with 6–12 smaller branded icons.
Why it’s popular: Cost-efficient, fun for giveaways, and allows multiple designs at once.

Roll Stickers

What it means: Stickers on a continuous roll, easy to peel and dispense.
Example: Product labels, shipping seals, or QR code stickers.
Why it’s popular: Ideal for packaging and large quantities.

Transfer Stickers (Vinyl Decals)

What it means: Individual letters or shapes cut from vinyl and held together with transfer tape for clean application.
Example: A single-color logo decal on a laptop or storefront window.
Why it’s popular: Sleek, durable, and professional-looking.

Clear Stickers

What it means: Printed on transparent vinyl so the background shows through.
Example: A logo on a water bottle where the bottle color is still visible.
Why it’s popular: Blends seamlessly into surfaces and works on nearly any background.

Glossy vs. Matte Finish

  • Glossy: Shiny, vibrant, and attention-grabbing.

  • Matte: Smooth, subtle, and modern.

👉 Quick tip to remember:

  • Die cut = custom-shaped sticker

  • Kiss cut = custom-shaped peel, square backing

Printing to the Edge vs. White Outline

Full Bleed (Printing to the Edge)

What it means: The design extends all the way to the sticker’s edge.

  • Pros: Sleek, bold, maximizes design space.

  • Cons: Misaligned cuts are more noticeable; sometimes blends too much into surfaces.

White Outline / Keyline

What it means: A thin white border (usually 1/8”) around the design.

  • Pros: Adds contrast, hides cutting imperfections, and creates a “classic sticker” look.

  • Cons: Reduces artwork space slightly; may feel less premium for high-end branding.

Final Tip: Communicate Clearly with Your Vendor

Sticker style is as much about function as it is about design. Always confirm with your supplier whether the artwork matches the customer’s intent.

  • If a proof shows a white outline, it will be on the final sticker.

  • If there’s no outline, advise customers of potential cutting variances and, if needed, adjust the artwork’s outer color to protect the final look.

By knowing these terms and proactively communicating with your printer, you’ll ensure your stickers come out exactly as envisioned—whether for branding, events, or everyday giveaways.

✨ Pro Tip: Stickers aren’t just fun freebies—they’re mini billboards. The right cut, finish, and design can turn a small sticker into a big brand moment.

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