Promotional items are one of the most important elements of establishing your company's brand. These kinds of gifts are branded with company logos and contact info to help people remember your business. It's advisable to give away items that are used on a regular basis, such as imprinted pens, note pads, and coffee mugs. There are countless opportunities to share promotional items with people. Companies can hand them out at trade show events or provide them to customers or employees as a token of appreciation. They are the perfect way to build goodwill toward your company, as long as merchandise is reflective of your brand. [caption id="attachment_3247" align="alignleft" width="253"] USB bracelet[/caption] When selecting promo gifts it's important to consider the value they will provide to those who receive them. Think about your target audience and their interests, than select items that are associated. It's best to give items that offer some form of value. For instance, a day spa could offer relaxation items such as aromatherapy candles, bath salts, or gel eye masks. A technology company could hand out nano USB drives or laser pens. A sports company could pass out branded water bottles. Offering gifts that reflect what your business is about helps people have a better understanding of your brand. Handing out promotional items that provide a benefit helps to further solidify relationships. For apparent reasons, promotional products need to have a fair amount of branding. When logos and company names are imprinted onto items it helps to develop brand recognition. Nearly everyone is familiar with the logos of their favorite companies, teams, and organizations. People can identify these brands by glancing at a logo. To acquire that level of brand recognition involves consistent use of your company logo on everything associated with your business. From business cards to trade show booth banners and marketing materials to promotional products, everything must have a consistent look. For the most part, corporate logos are added to all types of promo items. Companies that don't have a logo or aren't happy with their current design ought to take care of logo design before buying merchandise. It's best to work with experienced graphic artists to obtain a logo that people will remember. There are many considerations of the design process, such as color schemes, placement, and the way the design will be displayed. Company logos need to look good in several different formats and sizes. They are used on everything from business cards and shipping boxes totrade show table cloths and imprinted promotional items. Logos are used in print and online advertisements, as well on corporate apparel and employee uniforms. It's not unusual for business owners to become overwhelmed by developing their own unique brand and selecting branded goods. The team of design experts at Gorilla Marketing can help lessen the anxiety and offer suggestions for items that are complementary to your company. We encourage you to take a further look at our website to learn about our company and the products and services we offer. Feel free to browse our promotional items catalog to get inspired. Afterward, give us a call so we can talk about your ideas and help you select unique gifts that represent your brand.